Cheryl has over 25 years’ experience in the development, design and production of communication products that consistently prove successful for clients across an array of sectors.
Her expertise in brand growth and management has contributed to quantifiable increases in awareness, understanding and business for her clients.
Cheryl works to reflect what she discovers in a brand, its personality and objectives. Striving to illuminate the client’s best features, she takes complicated concepts and ideas and distills them into simple, manageable and compelling visual messages.
Rob Rodé is principal of The Group and brings a history of film and video production to his knowledge of design and emerging technology.
Rob is a disciplined designer and creative thinker and his 20 years of experience have earned the Group a reputation for exceptional quality and clever, elegant solutions. Rob describes the partnership as “Cheryl invents problems and I solve them”, and his observation may be insightful.
A passionate technophile and voracious researcher, Rob is consulted regularly by clients, industry leaders, peer groups, suppliers and even competitors for guidance and expertise.